{"id":23272,"date":"2020-12-25T11:24:28","date_gmt":"2020-12-25T11:24:28","guid":{"rendered":"https:\/\/w21.olivares.mx\/?page_id=23272"},"modified":"2026-04-14T11:07:48","modified_gmt":"2026-04-14T18:07:48","slug":"trademarks-3","status":"publish","type":"page","link":"https:\/\/www.olivares.mx\/es\/trademarks-3\/","title":{"rendered":"Trademarks"},"content":{"rendered":"<div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid banner-img-full-width vc_row-no-padding\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"959\" src=\"https:\/\/www.olivares.mx\/wp-content\/uploads\/2021\/01\/TRADEMARK.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/www.olivares.mx\/wp-content\/uploads\/2021\/01\/TRADEMARK.png 1920w, https:\/\/www.olivares.mx\/wp-content\/uploads\/2021\/01\/TRADEMARK-300x150.png 300w, https:\/\/www.olivares.mx\/wp-content\/uploads\/2021\/01\/TRADEMARK-768x384.png 768w, https:\/\/www.olivares.mx\/wp-content\/uploads\/2021\/01\/TRADEMARK-1024x511.png 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n\n\n<div class=\"vc_row wpb_row vc_row-fluid overview-content information-page-content life-page\"><div class=\"information-left-content wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>Trademarks<\/h2>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>OLIVARES fiercely protects and enforces its clients\u2019 trademark rights. With more than 52 years of experience in trademark law in Mexico and abroad, OLIVARES is a leader in this area of industrial property. The firm represents companies of all sizes, from small businesses, entrepreneurs, and startups to members of the Fortune 100.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>OLIVARES will help you determine the strength of your trademark rights so you can fully realize their value in your business strategy. The firm will reinforce that strength with services tailored specifically to your trademark portfolio needs \u2013 searches, registrations and renewals at the Mexican Institute of Industrial Property, due diligence, audits, license agreements, assignment agreements, anti-counterfeiting,\u00a0litigation,\u00a0and asset sales\/acquisition.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>For multi-national trademark clients, OLIVARES also secures and protects trademark rights across the Latin American region. The firm has an extensive network of well-established relationships with many of the most highly regarded and experienced law firms across Latin America.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>OLIVARES helps reduce clients\u2019 risk and workload by managing trademark portfolios in a region of the world in which many companies and non-Latin law firms have encountered serious problems with IP protection in general.\u00a0This hub service allows clients outside of Latin America to have a one-stop solution for its needs in the region and provides clients with expert counsel, with a big picture understanding of corporate priorities related to trademark protection.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>The Trademark Group at OLIVARES consistently ranks in the highest\u00a0tiers of trademark services in Mexico and Latin America by leading industry publishers and has won various awards, including Managing intellectual Property Magazine&#8217;s Trademark Award. OLIVARES\u00a0\u00a0is the only firm to be ranked in the top tiers of both Chambers\u00a0Latin America and Managing Intellectual Property\u2019s ranking systems.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>The team at OLIVARES recognizes that not all industries have the same needs when it comes to trademark protection and enforcement and has dedicated resources to providing specialized industry expertise.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Representative industries of the firm&#8217;s clients include.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ul class=\"industry-representation\">\n<li>Automotive<\/li>\n<li>Agribusiness<\/li>\n<li>Banking<\/li>\n<li>Chemicals, Biotechnology, Medical Devices, Nanotechnology, Life Sciences, Plant Varieties and\u00a0Agribusiness<\/li>\n<li>Construction, Real Estate, Machinery, Tools and Metals<\/li>\n<li>Electronics<\/li>\n<li>Food and Beverage<\/li>\n<li>Hospitality &#8211; Hotels, Restaurants and Tourism<\/li>\n<li>Information Technology<\/li>\n<li>Insurance<\/li>\n<li>Luxury Goods, Clothing, Jewelry, Cosmetics and Perfumery<\/li>\n<li>Media, Sports, and Entertainment<\/li>\n<li>Oil, Gas and Energy<\/li>\n<li>Pharmaceutical<\/li>\n<li>Tobacco<\/li>\n<li>Telecommunications and Transportation<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  information-right-bottom-content life-information-right-bottom-content\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4>WE KNOW TRADEMARKS<\/h4>\n<div class=\"divider_practice\"><\/div>\n<div class=\"infoPartner\">\n<div class=\"partner-container\">\n<div class=\"partner-img\"><img decoding=\"async\" src=\"https:\/\/www.olivares.mx\/wp-content\/uploads\/2021\/01\/ACS.png\" \/><\/div>\n<div class=\"partner-info\">\n<h3>Alonso Camargo<\/h3>\n<p><span style=\"color: #92cdcf;\">Partner<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"data_partner\">Alonso joined OLIVARES in 1995 and became a partner in 2008. He is a highly experienced trademark attorney who represents many of the firm\u2019s key clients and their well-known brands. His team serves as the heartbeat of Olivares\u2019 trademark practice.<\/div>\n<div class=\"btn_bio\">\n<ul style=\"display: flex; list-style: none;\">\n<li><a href=\"\/alonso-camargo\/\">Click here for full bio<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"infoPartner\">\n<div class=\"partner-container\">\n<div class=\"partner-img\"><img decoding=\"async\" src=\"https:\/\/www.olivares.mx\/wp-content\/uploads\/2020\/11\/ADA.png\"><\/div>\n<div class=\"partner-info\">\n<h3>Abraham D\u00edaz<\/h3>\n<p>\t<span style=\"color: #92cdcf;\">Partner<\/span>\n<\/div>\n<\/div>\n<div class=\"data_partner\">Abraham D\u00edaz is a partner and co-chairs OLIVARES\u2019 Privacy and IT Industry groups and has a wealth of knowledge across all areas of intellectual property (IP), with a focus on copyright, trademarks, unfair competition, litigation, licensing and prosecution matters.<\/div>\n<div class=\"btn_bio\">\n<ul style=\"display: flex; list-style: none;\">\n<li><a id=\"Articles-tab\" class=\"nav-link\" role=\"tab\" href=\"\/abraham-diaz\/\" data-toggle=\"tab\" aria-controls=\"home\" aria-selected=\"true\" aria-expanded=\"true\">Click here for full bio<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"infoPartner\">\n<div class=\"partner-container\">\n<div class=\"partner-img\"><img decoding=\"async\" src=\"https:\/\/www.olivares.mx\/wp-content\/uploads\/2021\/01\/VRC.png\" \/><\/div>\n<div class=\"partner-info\">\n<h3>V\u00edctor Ram\u00edrez<\/h3>\n<p><span style=\"color: #92cdcf;\">Partner<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"data_partner\">Victor Ram\u00edrez is co-leader of OLIVARES\u2019 trademark practice group, focusing chiefly on counseling, negotiating and prosecuting Industrial Property disputes (nullity, caducity and infringement proceedings) before the Mexican Patent and Trademark Office (IMPI).<\/div>\n<div class=\"btn_bio\">\n<ul style=\"display: flex; list-style: none;\">\n<li><a href=\"\/victor-ramirez\/\">Click here for full bio<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"infoPartner\">\n<div class=\"partner-container\">\n<div class=\"partner-img\"><img decoding=\"async\" src=\"https:\/\/www.olivares.mx\/wp-content\/uploads\/2023\/01\/Jaime-Rodriguez_rombo_Olivares-188x188.png\" \/><\/div>\n<div class=\"partner-info\">\n<h3>Jaime Rodr\u00edguez<\/h3>\n<p>\t\t\t<span style=\"color: #92cdcf;\">Partner<\/span>\n<\/div>\n<\/div>\n<div class=\"data_partner\">Jaime Rodriguez joined OLIVARES in 2007 and became a partner in 2023. He has extensive experience in copyright, litigation, trademarks, unfair competition and domain name dispute resolution, and this versatility has allowed him to participate in a variety of relevant matters and cases pertaining to different areas of intellectual property.<\/div>\n<div class=\"btn_bio\">\n<ul style=\"display: flex; list-style: none;\">\n<li><a id=\"Articles-tab\" class=\"nav-link\" role=\"tab\" href=\"\/jaime-rodriguez\/\" data-toggle=\"tab\" aria-controls=\"home\" aria-selected=\"true\" aria-expanded=\"true\">Click here for full bio<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"divider_practice\"><\/div>\n<h4>ASSOCIATES<\/h4>\n<div class=\"div-staff\">\n<ul class=\"staff\">\n<li><a href=\"\/attorneysengineers\/mauricio-narvaez\/\">Mauricio Narv\u00e1ez<\/a><\/li>\n<li><a href=\"\/attorneysengineers\/maria-del-carmen-sada\/\">Mar\u00eda del Carmen Sada<\/a><\/li>\n<li><a href=\"\/attorneysengineers\/carlos-reyes\/\">Carlos Reyes<\/a><\/li>\n<li><a href=\"\/attorneysengineers\/santiago-pedroza\/\">Santiago Pedroza<\/a><\/li>\n<li><a href=\"\/attorneysengineers\/mariana-patino-lopez\/\">Mariana Pati\u00f1o<\/a><\/li>\n<li><a href=\"\/attorneysengineers\/diego-ballesteros-familiar\/\">Diego Ballesteros<\/a><\/li>\n<li><a href=\"\/attorneysengineers\/sergio-luis-olivares-nieto\/\">Sergio L Olivares Jr.<\/a><\/li>\n<li><a href=\"\/attorneysengineers\/maria-fenton\/\">Maria Fenton<\/a><\/li>\n<li><a href=\"\/attorneysengineers\/leonardo-adrian-hernandez-morales\/\">Leonardo Hern\u00e1ndez<\/a><\/li>\n<li><a href=\"\/attorneysengineers\/jaime-ortega\/\">Jaime Ortega<\/a><\/li>\n<\/ul>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n\n\n<div class=\"vc_row wpb_row vc_row-fluid industry-group-title\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>PRACTICE AREAS<\/h2>\n<p><center style=\"display:;\"><\/p>\n<div class=\"btn-container-artilces\" >\n                                                <a class=\"login-btn\" href=\"#\" style=\"max-width: none;\">   To sign up for OLIVARES newsletters and academic material.<\/a>&nbsp;&nbsp;&nbsp;<br \/>\n                                                <a id=\"register-art\" class=\"register-art login-btn\" href=\"https:\/\/us.nexl.cloud\/form_builder\/forms\/d006a749-a000-4596-a621-c90de06130f2\" style=\"background-color: #92cdcf;\" target=\"blank\" rel=\"noopener\">Click Here<\/a>\n                                            <\/div>\n<p>                                          <\/center><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n\n\n<div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid industry-group-sec practices-page-links vc_row-no-padding\"><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><a href=\"\/patents\/\">Patents<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><a href=\"\/copyrights\/\">Copyrights<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><a href=\"\/corporate-and-comercial-law\/\">Corporate and Commercial Law<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><a href=\"\/ip-litigation-alternative-dispute-resolution\/\">IP Litigation<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><a href=\"\/civil-and-commercial-litigation\/\">Civil Litigation | Commercial Litigation <\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n\n\n<div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid industry-group-sec practices-page-links industry-group-sec-row-2 vc_row-no-padding\"><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><a href=\"\/anti-piracy-anti-counterfeiting-enforcement\/\">Anti-Piracy | Anti-Counterfeiting<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><a href=\"\/licensing-tech-transfer-franchising\/\">Licensing, Tech Transfer &amp; Franchising<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><a href=\"\/regulatory-law\/\">Regulatory Law<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><a href=\"\/administrative-law\/\">Constitutional &amp; Administrative Litigation<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><a href=\"\/translation\/\">In House Translation Department<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"Trademarks OLIVARES fiercely protects and enforces its clients\u2019 trademark rights. With more than 52 years of experience in trademark law in Mexico and abroad, OLIVARES is a leader in this area of industrial property. The firm represents companies of all sizes, from small businesses, entrepreneurs, and startups to members of the Fortune 100. OLIVARES will [...]","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.olivares.mx\/es\/wp-json\/wp\/v2\/pages\/23272"}],"collection":[{"href":"https:\/\/www.olivares.mx\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.olivares.mx\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.olivares.mx\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.olivares.mx\/es\/wp-json\/wp\/v2\/comments?post=23272"}],"version-history":[{"count":78,"href":"https:\/\/www.olivares.mx\/es\/wp-json\/wp\/v2\/pages\/23272\/revisions"}],"predecessor-version":[{"id":35240,"href":"https:\/\/www.olivares.mx\/es\/wp-json\/wp\/v2\/pages\/23272\/revisions\/35240"}],"wp:attachment":[{"href":"https:\/\/www.olivares.mx\/es\/wp-json\/wp\/v2\/media?parent=23272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}