We inform our clients that on September 13, 2025, an initiative to amend the Industrial Property Law was submitted to the Mexican Senate.

The draft reform introduces the following key changes:

General Aspects:

  • Establish maximum time limits within which the Mexican Patent and Trademark Office (“IMPI”) must issue a first office action in procedures related to patents, registration, publication, declaration, and registration of industrial creations, as well as distinctive signs.
  • Include the "affirmative silence” provision, under which, if IMPI fails to respond and an additional fifteen-day period elapses, the submitted application will be deemed granted.
  • Promote the adoption of compliance frameworks in industrial property matters in connection with the upcoming review of the USMCA in 2026.
  • Revise the wording of the Law so that it is not discriminatory or does not provide preference to one gender over another.

Inventions:

  • Introduce the concept of provisional patent application, which seeks to strengthen the industrial property rights of inventors that request preliminary patent protection in Mexico and aims to be more economically accessible.
  • Clarify the rules on publication for patent applications, allowing applicants to request early publication before the current 18-month term established by the law.
  • Include the concept of patent term compensation for unreasonable reductions in the effective term of the patent caused by the pharmaceutical marketing authorization process, which shall not exceed more than 5 years.
  • Strengthening technology transfer powers so that the benefits of inventions are transferred to society.
  • Introduce the restoration of the right of priority and reinstatement of rights in connection with patents, utility models, and industrial designs when the applicant fails to take the necessary steps to secure priority, such as submitting a translation of the international application or paying the corresponding fees.

 Distinctive Signs:

  • Recognize new categories of non-traditional trademarks including position marks, multimedia marks, and motion marks.
  • Modify additional grounds for refusal of trademark registration, particularly: eliminating copyright “reservas de derechos” as a basis for refusal and prohibiting the registration of cultural heritage belonging to indigenous and Afro-Mexican peoples and communities.
  • Regarding designations of origin and geographical indications, it is proposed to reduce the opposition period to one month.

Litigation matters:

  •  Implement the online modality for administrative infringement procedures.
  • Include the use of artificial intelligence that infringes inventions and distinctive signs as an infringement cause.
  • In connection with the FIFA World Cup 2026 and ambush marketing, the draft introduces a new ground for infringement that sanctions these practices and classifies them as acts of unfair competition.

In the next weeks, the draft will be discussed by the Senate. OLIVARES will closely monitor developments and will keep our clients informed regarding the progress of the reform project, while also actively participating in its discussions by being very active in several chambers and associations, highlighting the advantages and disadvantages of the proposed reform in each of the points, which will be discussed in detail in other OLIVARES newsletters and publications.

FOR FURTHER INFORMATION ON THE CONTENT OF THIS NEWSLETTER, PLEASE CONTACT:

Abraham Díaz

Abraham Díaz

Partner

Abraham Díaz “adds value for clients with diverse portfolios as a result of his tripartite copyright, trademark and unfair competition expertise,” according to World Trademark Review’s WTR 1000. He co-chairs OLIVARES’ Litigation Team, as well as Data Privacy and IT Industry groups and has a wealth of knowledge across all areas of intellectual property (IP), with a focus on litigation, copyright, trademarks, unfair competition, licensing, prosecution and opposition matters. He also counsels clients on trade dress, product configuration, advertising, false advertising, trade secrets, plant breeders’ rights, vegetal varieties; right of publicity; Internet and digital environment related issues, IT and Data Privacy matters.
Alejandro Luna Fandiño

Alejandro Luna Fandiño

Partner

Alejandro Luna joined OLIVARES in 1996 and being made partner in 2005, he has been instrumental to the firm´s IP Litigation, Regulatory and Administrative Litigation practices. He co-chairs the Life Sciences & Pharmaceutical Law industry group and coordinates the Litigation Department.
Armando Arenas

Armando Arenas

Partner

Armando Arenas joined OLIVARES in 2000 and became a partner in January 2017. He has experience working on a range of IP matters, including consulting and litigation on trademark, patent, unfair competition, trade dress protection, and misleading advertising cases before the Mexican Institute of Industrial Property (IMPI), Federal Court of Tax and Administrative Affairs (FCTA), Federal Circuit Courts (FCC) and the Supreme Court of Justice (SCJ) Regulatory Affairs and Public Acquisitions.
Daniel Sánchez

Daniel Sánchez

Partner

Daniel Sanchez joined OLIVARES in 2000 and became a partner in 2011. He is one of the leading intellectual property (IP) and administrative litigators in Mexico and is recognized by industry rankings and publications.
Gustavo A. Alcocer

Gustavo A. Alcocer

Partner

Gustavo Alcocer manages the Corporate and Commercial Law Group at OLIVARES, advising domestic and foreign businesses and the owners of those businesses on Mexican and cross-border corporate and commercial transactions.
Jaime Rodríguez

Jaime Rodríguez

Partner

Jaime Rodriguez joined OLIVARES in 2007 and became a partner in 2023. He has extensive experience in copyright, litigation, trademarks, unfair competition and domain name dispute resolution, and this versatility has allowed him to participate in a variety of relevant matters and cases pertaining to different areas of intellectual property.
Rommy Morales

Rommy Morales

Partner

Rommy Morales is a partner at OLIVARES and joined the firm in 2008. She has provided advice to several of the world’s leading pharmaceutical, biotechnological, and chemical companies in the protection and defense of their intellectual property rights. She co-leads the Patent group and coordinates the areas of filing and patent prosecution. She is recognized as one of the most distinguished specialists in Mexico in patent prosecution and IP litigation, owing to her extensive technical knowledge and vast experience in this field
Sergio L. Olivares Sr.

Sergio L. Olivares Sr.

Partner

Sergio L. Olivares Sr. joined OLIVARES in 1987 and today leads the firm with strength and a commitment to transparency, client satisfaction, and personal service. He has been a partner since 1994 and Chairman of the Management Committee since 2009.
Víctor Ramírez

Víctor Ramírez

Partner

Victor Ramírez is co-leader of OLIVARES’ trademark practice group, focusing chiefly on counseling, negotiating and prosecuting Industrial Property disputes (nullity, caducity and infringement proceedings) before the Mexican Patent and Trademark Office (IMPI).

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