Following our analysis of the new Federal Law for Protection of the Industrial Property, same that will come into force on November 5, 2020, we observe that one of the most significant amendments in this new law, is the introduction of partial non-use cancellation actions. With this new modality of non-use cancellations, the Mexican Institute of Industrial Property (IMPI) will be empowered to declare the cancellation of the registration, either in its entirety, or in connection with specific products or services that are not in use.

The foregoing implies that, unlike the former law (which allowed keeping a registration if the use of the trademark was proved in connection with any of the products or services covered by it), with this new law it will be necessary to prove the use of the trademark in connection with all the products or services covered by the registration, otherwise, the authority could declare the partial cancellation of the registration in regard to those whose use is not proven.

This new modality of non-use cancellations will have a positive impact in our legal system, since it was very common to file trademark applications covering the “heading” of a whole class, even when the trademark was not aimed to be used to identify all those products or services, situation that generated a multiplicity of obsolete registrations that blocked the possibilities of choosing a trademark for those who were interested in using it effectively.

Therefore, by being able to declare the partial cancellation of a trademark registration in connection to those specific products or services that are not in use, a public order function will be fulfilled, by cleaning IMPI’s Trademark Record, allowing it to be a faithful reflection of the trademarks that are effectively used in the Mexican market.

Now, in case a trademark registration is partially cancelled on the grounds of non-use, it is understood that a marginal annotation must be established in the Certificate of Registration, in which the modifications to it shall be stated, as well as the reasons that caused such modifications. Although there is no express provision on this regard in the new articles on partial non-use cancellation actions, this was established in the new provisions on partial invalidity actions, so it would be expected that IMPI eventually clarifies that this provision also applies in relation with partial cancellations.

Finally, pursuant the transitional articles of the New IP Law, this new partial cancellation, can only be brought against the registrations that were applied for and granted (and renewed) under the New IP Law.

FOR FURTHER INFORMATION ON THE CONTENT OF THIS NEWSLETTER, PLEASE CONTACT:

Abraham Díaz

Abraham Díaz

Partner

Abraham Díaz “adds value for clients with diverse portfolios as a result of his tripartite copyright, trademark and unfair competition expertise,” according to World Trademark Review’s WTR 1000. He co-chairs OLIVARES’ Litigation Team, as well as Data Privacy and IT Industry groups and has a wealth of knowledge across all areas of intellectual property (IP), with a focus on litigation, copyright, trademarks, unfair competition, licensing, prosecution and opposition matters. He also counsels clients on trade dress, product configuration, advertising, false advertising, trade secrets, plant breeders’ rights, vegetal varieties; right of publicity; Internet and digital environment related issues, IT and Data Privacy matters.
Alejandro Luna Fandiño

Alejandro Luna Fandiño

Partner

Alejandro Luna joined OLIVARES in 1996 and being made partner in 2005, he has been instrumental to the firm´s IP Litigation, Regulatory and Administrative Litigation practices. He co-chairs the Life Sciences & Pharmaceutical Law industry group and coordinates the Litigation Department.
Armando Arenas

Armando Arenas

Partner

Armando Arenas joined OLIVARES in 2000 and became a partner in January 2017. He has experience working on a range of IP matters, including consulting and litigation on trademark, patent, unfair competition, trade dress protection, and misleading advertising cases before the Mexican Institute of Industrial Property (IMPI), Federal Court of Tax and Administrative Affairs (FCTA), Federal Circuit Courts (FCC) and the Supreme Court of Justice (SCJ) Regulatory Affairs and Public Acquisitions.
Jaime Rodríguez

Jaime Rodríguez

Partner

Jaime Rodriguez joined OLIVARES in 2007 and became a partner in 2023. He has extensive experience in copyright, litigation, trademarks, unfair competition and domain name dispute resolution, and this versatility has allowed him to participate in a variety of relevant matters and cases pertaining to different areas of intellectual property.

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